美国黑五+感恩节总销售额达79亿美元，创历史新高
导读
在刚刚过去的黑色星期五及感恩节，美国线上销售总额创下历史新高。
Black Friday and Thanksgiving online sales in the United States surged to record highs as shoppers bagged deep discounts and bought more on their mobile devices, heralding a promising start to the key holiday season, according to retail analytics firms.
据零售业分析公司称，由于消费者将打折扣促销商品尽收囊中和更多的移动设备端购物，美国黑色星期五和感恩节的线上销售额激增，创下新高，预示着这一重要节日季极具前景的开端。
U.S. retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving, up 17.9 percent from a year ago, according to Adobe Analytics, which measures transactions at the largest 100 U.S. web retailers, Saturday.
根据Adobe Analytics的数据，美国零售商在黑色星期五和感恩节的在线销售额达到了创纪录的79亿美元，比去年同期增长了17.9%，这是美国最大的100家网络零售商星期六进行的交易。
Adobe said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest U.S. online shopping day in history.
Adobe表示，网络星期一预计将推动互联网销售额达66亿美元，这将使其成为美国历史上最大的网购日。
Traditional retailers prepared.
传统的零售店也已经准备好了。
In the run-up to the holiday weekend, traditional retailers invested heavily in improving their websites and bulking up delivery options, pre-empting a decline in visits to brick-and-mortar stores. Several chains tightened store inventories as well, to ward off any post-holiday liquidation that would weigh on profits.
在假日购物季即将到来之际，传统零售商大举投资改善网站，加大送货方式，以避免实体店的访问量下降。几家连锁店也紧缩库存，以避免假期后的清算，这将对利润构成压力。
TVs, laptops, toys and gaming consoles — particularly the PlayStation 4 — were among the most heavily discounted and the biggest sellers, according to retail analysts and consultants.
据零售分析师和咨询师称，电视、笔记本电脑、玩具和游戏机—尤其是PlayStation 4—是最受折扣和最大的卖家。
Commerce marketing firm Criteo said 40 percent of Black Friday online purchases were made on mobile phones, up from 29 percent last year.
百货公司的Criteo 称黑五百分之四十的在线购买力来源于手机，比去年上浮29个百分点。
Stores offered heavy discounts, creative gimmicks and free gifts to draw bargain hunters out of their homes, but some shoppers said they were just browsing the merchandise, reserving their cash for internet purchases. There was little evidence of the delirious shopper frenzy customary of Black Fridays from past years.
商店提供了大量折扣、创意噱头和免费礼品，以吸引买家离开家来购买物美价廉的商品，但一些购物者说，他们只是在浏览商品，把他们的钱存到网上购物。几乎没有证据表明过去几年里黑色星期五的疯狂购物狂潮。
