TED | 毁灭你梦想的5种方法

演讲精彩片段（节选）欣赏

One: Believe in overnight success. You know the story, right? The tech guy built a mobile app and sold it very fast for a lot of money. You know, the story may seem real, but I bet it’s incomplete. If you go investigate further, the guy has done 30 apps before and he has done a master’s on the topic, a Ph.D. He has been working on the topic for 20 years.

第一、相信一夜成名。你肯定听过这样的故事：一个技术男开发了一个移动应用并迅速转卖赚了很多钱。这个故事可能是真的，但是很可能是不完整的。如果你深入研究就发现，这个人在之前已经开发了30个应用，他有相关的硕士和博士学历，他研究这个领域已经20年了。

This is really interesting, I myself have a story in Brazil that people think is an overnight success. I come from a humble family, and two weeks before the deadline to apply to MIT, I started the application process. And, voila! I got in. People may think it’s an overnight success, but that only worked because for the 17 years prior to that, I took life and education seriously. Your overnight success story is always a result of everything you’ve done in your life through that moment.

这很有意思。我自己本身在巴西也是一个“一夜成名”的故事。我来自一个普通家庭，麻省理工大学（MIT）申请截止日期两个星期前，我开始申请。哇啦，我被录取了！人们可能认为这是“一夜成名”，但是这背后是我17年来对生活和教育的执着努力。“一夜成名”总是你之前所有努力加起来的结果。

Two: Believe someone else has the answers for you. Constantly, people want to help out, right? All sorts of people: your family, your friends, your business partners, they all have opinions on which path you should take: “And let me tell you, go through this pipe.” But whenever you go inside, there are other ways you have to pick as well. And you need to make those decisions yourself. No one else has the perfect answers for your life. And you need to keep picking those decisions, right? The pipes are infinite and you’re going to bump your head, and it’s a part of the process.

第二、相信别人有你需要的答案。人们总是很乐意帮助，对吗？各种各样的人，你的家人、朋友、商业伙伴，他们都觉得你应该这样或那样做。“听我说，走这个管道。”但是你进到里边，你还需做出其他的选择，而你需要自己做出这些选择。没有人能给你的人生提供完美的答案，你自己需要做出决定，对吗？管道无穷无尽，你可能会磕到头，这是这个过程的的一部分。

Three, and it’s very subtle but very important: Decide to settle when growth is guaranteed. So when your life is going great, you have put together a great team, and you have growing revenue, and everything is set - time to settle. When I launched my first book, I worked really, really hard to distribute it everywhere in Brazil.

第三点不太明显但是很重要，在一时的成功面前止步。你的生活很不错，你组建的团队很棒。你们的收入持续增长，一切都很好——可以休息了。在我出版了我的第一本书之后，我非常努力在巴西到处宣传。

With that, over three million people downloaded it, over 50,000 people bought physical copies. When I wrote a sequel, some impact was guaranteed. Even if I did little, sales would be okay. But okay is never okay. When you’re growing towards a peak, you need to work harder than ever and find yourself another peak.

伴随我的努力，超过300万人下载了这本书，超过5万 人买了印刷版。当我写续集的时候，影响力已经得到保障。即使我只付出一点点，销售量也应该还可以。但是还可以是永远不够的。当你朝着一个顶峰前进的时候，你需要更加努力来找到另一个顶峰。

Maybe if I did little, a couple hundred thousand people would read it, and that’s great already. But if I work harder than ever, I can bring this number up to millions. That’s why I decided, with my new book, to go to every single state of Brazil. And I can already see a higher peak. There’s no time to settle down.

也许如果我只付出一点点，几十万人会读续集，这固然很棒，但是如果我付出前所未有的努力，我可以把这个数字推到几百万。这就是为什么我决定把我的新书介绍到巴西的每一个州，我已经能够看到一个更高的顶峰。没有时间止步。

Fourth tip, and that’s really important: Believe the fault is someone else’s. I constantly see people saying, “Yes, I had this great idea, but no investor had the vision to invest.” “Oh, I created this great product, but the market is so bad, the sales didn’t go well.” Or, “I can’t find good talent; my team is so below expectations.”

第四点，也是非常重要的一点：相信错误永远是别人的。我经常听到人们说：“是的，我有过一个非常好的想法，但是没有有远见的投资者愿意投资。”“哦，我做了这个很棒的产品，但是市场太糟糕了，销售情况不是很好。”或者，“我找不到人才，我的团队实在太差了。”

If you have dreams, it’s your responsibility to make them happen. Yes, it may be hard to find talent. Yes, the market may be bad. But if no one invested in your idea, if no one bought your product, for sure, there is something there that is your fault. (Laughter)

如果你有梦想，让梦想实现是你的责任。是的，人才也许很难找，是的，市场也许很糟糕，但是如果没有人愿意对你的想法进行投资，如果没有人买你的产品，这其中肯定是因为你做错了什么。