风靡网络的“瓶盖挑战”，你怎么看？

导读

 

近日，瓶盖挑战风靡网络，“嘴炮”麦格雷戈、动作明星杰森·斯坦森纷纷加入其中。不少亚洲名人也跟上这股热潮。

 

如果你还不知道这个#瓶盖挑战（#bottlecapchallenge）是什么，我们先来讲解一下。

 

就是用一个回旋踢把一个瓶盖从瓶子上转下来。

 

 

 

然后你要@一个人，让TA也来踢。

 

于是这个活动就这么一传十、十传百，搞得几乎整个娱乐圈都在踢。

 

瓶盖挑战是这样的：

 

The cap is placed on top of the bottle and is loosely twisted shut. The goal is to untwist the cap with a spin kick, without moving the bottle itself. The video must be shot in slow-motion for effect, of course.

瓶盖松松地拧在瓶子上，在不移动瓶子的情况下，用一个回旋踢把瓶盖拧开。当然，必须用慢镜头拍摄视频才能看出效果。

 

The challenge started in the world of mixed martial arts (MMA), and those pros made it look easy.

这项挑战开始于自由搏击界，职业选手的表现让这个挑战看起来很容易。

 

Max Holloway, current UFC Featherweight champion, kicked things off, literally, after being challenged by Errolson Hugh who was, in turn, initially challenged by Farabi Davletchin. On Friday, Holloway shared a video where he performs a spinning back kick and by doing so, opens a capped bottle.

终极格斗锦标赛现役羽量级冠军马克斯·霍洛韦在接到埃罗尔森·休的挑战后，踢瓶盖开始走红网络，而埃罗尔森·休最初之前接到了法拉比·达莱钦的挑战。上周五，霍洛韦分享了一段视频，在视频中他做了一个旋转反身踢击，踢开了瓶盖。

 

“Passing this on to our guy John Mayer,” Holloway wrote in a tweet.

霍洛韦在推特上写道:“把这个挑战传给好兄弟约翰·梅尔。”

 

And guess what? The singer-songwriter showed his own MMA-like skills in a video he shared on Saturday, delivering a kick that not only spun the cap, but took it clean off.

你猜怎么着？这位创作型歌手在上周六分享的一段视频中展示了自己类似于自由搏击的技能，他踢出的一脚不仅拧开了瓶盖，还把瓶盖踢走了。

 

This challenge is a lot more technically complex than the ALS ice bucket challenge that was all the rage in 2014. Most everyone can shiver through a bucket of ice water, but not everyone can successfully aim a kick at a tiny bottle cap with the right kind of angle and force.

这项挑战在技术上要比2014年风靡一时的ALS冰桶挑战复杂得多。大多数人都能禁得住一桶冰水，但并不是每个人都能成功地用正确的角度和力度对准一个小小的瓶盖踢一脚。

 

That doesn’t stop people from trying - and some from succeeding - whether famous or not.

这并不能阻止人们去尝试，有些人甚至会成功，不管他们是不是名人。

 

Actor Jason Statham managed to send the cap spinning off like a little UFO.

演员杰森·斯坦森成功地让瓶盖像小型UFO一样旋转。

 

Kids can do it, too, at least 11-year-old Lennon Thompson.

小孩子也能做到，至少11岁的列侬·汤普森就做到了。

 

 

 

Some on social media are also arguing about how exactly it should be executed - that’s how you know it’s now a thing.

有些人在社交媒体上争论该如何完成这一挑战，然后，这个挑战就在网络上火了。

 

Hong Kong martial arts superstar Donnie Yen Tze-dan loves a challenge, and when it requires perfect timing and outrageous kicking moves he lives up to his reputation.

香港武术巨星甄子丹喜欢挑战，当需要完美的时机和惊人的踢腿时，他可是不负盛名。

 

Hollywood action star Jason Statham and mixed martial arts superstar Conor McGregor both got in on the act.

好莱坞动作明星杰森·斯坦森和自由搏击巨星康纳·麦格雷戈都参与其中。

 

And although they impressed with their successful attempts, Yen took it a step further: he nailed it blindfolded and kicked a glass bottle instead of the plastic ones used by some of his contemporaries.

虽然他们的成功尝试给人留下了深刻的印象，但甄子丹更胜一筹：他蒙住眼睛踢开了一个玻璃瓶的瓶盖，而不是像其他人一样使用塑料瓶子。

 

 

 

瓶盖归瓶盖，我们来关注一下事件本身哈~这次挑战事件的关键元素在于名人效应，而此次瓶盖挑战事件更是由全球娱乐圈和体育竞技圈所产生的带动力产生的全球传播效应，明星在社交网络及相关媒体中一直都是舆论的焦点话题，也是媒体所聚焦的公众传播主要素材。

 

就如同在社交网络中不仅有名人成功挑战的案例，还有很多名人挑战失败的案例，反而因为这些挑战的失败案例使公众更加热衷于瓶盖挑战一样，名人的风格、公众的喜好、事件的观赏度，以及事件中所蕴含的其他传播元素都是事件获得关注与热议的要素组成部分。

 

那么，“瓶盖挑战”你是怎么看的呢？如果是你，可以挑战成功吗？