星巴克抢杯大战

上月，星巴克咖啡在其中国门店发售了2019年的樱花主题系列的杯子，在星巴克的这组春季新品中，不少杯子的造型、设计都离不开猫、狗和樱花，而在这些新款杯子中，最受欢迎的当属一款名为“猫爪杯”的杯子。

 

这个萌你一脸的猫爪杯只要往里面一倒饮料，就能马上看到粉嫩的猫爪，治愈力满分，不过呢，必小编觉得除此之外它和宜家的那个不到10块钱的双层隔热杯其实没有太多区别。

 

 

 

Starbucks’s cute, cat-paw-shaped new coffee mugs are causing some ugly behaviors in a number of its stores in China.

星巴克的猫爪杯十分可爱，然而为了得到它，不少人的举止可就不那么“可爱”了。

 

A series of viral videos shot by customers waiting in line show people actually getting into fisticuffs as they try to scoop up all of the new mugs in the store. There are also scenes of customers wrestling, shoving and kicking each other.

网上有视频显示，买家在星巴克门店排队，结果因为疑似有人要“包圆”，引发了纠纷，还有顾客互相抱摔、推搡和踢打的镜头。

 

On top of that, the “preparation” before the launch was even more shocking. Some customers queued hours before Starbucks stores opened on Tuesday when the spring collection of the mugs went on sale. At least one person spent the night in a tent waiting for the coffee shop to open.

除此之外，在发售之前的“准备”工作更令人震惊。杯子于周二发售，很多顾客在开门前几个小时就排起了长队，甚至有人在店门口搭帐篷过夜，等待咖啡店开门。

 

Starbucks’ designer cups have become collectors’ items that are sold online for many times their original value.  

星巴克的杯子近来屡屡成为爆款，收藏者们将期视为珍宝，网上价格更是翻倍！

 

While Starbucks sells its designer mugs for a hefty 199 yuan, online after-sales show prices ranging from 400 yuan to 900 yuan.

原售价199元的杯子，网上卖400-900的都有！

 

 

 

“Smaller Starbucks had four or five cat claw mugs for sale, while the bigger shops offered six to eight cups on Tuesday. Our online store will release almost 1,500 mugs, but the date has not been set,” an employee at a Beijing-based Starbucks told the Global Times on Wednesday.

北京一家星巴克的员工周三接受《环球时报》采访时表示，“较小的门店有四到五只猫爪马克杯待售，而较大的门店有六到八个杯子。我们的网店还会发售约1,500个猫爪杯，但日期尚未确定。”

 

In other words, there are actually few cups sold in the store, and netizens suspect that Starbucks is the initiator of all this: hunger marketing.

也就是说，店里其实就没几个杯子卖，网友们则怀疑星巴克是这一切的始作俑者：饥饿营销。

 

In the early morning of March 1, Starbucks officially issued a statement, thanking its customers for their kindness while denying “hunger marketing”.

3月1日凌晨，星巴克官方再度发表声明，感谢用户厚爱的同时，否认“饥饿营销”。

 

《新闻晨报》采访业内人士表示，有网红产品出现后往往会有黄牛用高于市场价的行为收购一些杯子，再用更高的价格出售，因此要提醒消费者理性购物。

 

所以，必小编还是提醒大家：

杯子千万个，安全第一位，购物太破费，自己两行泪！