TED | 毁灭你梦想的5种方法
我们都想要发明那个改变世界的产品，打造那个成功的公司，写那本畅销书，然而只有少数人能真正做到。巴西企业家 Bel Pesce 给我们详细介绍了五个很多人相信的谎言，相信这些谎言能保证你的梦想永不实现。
One: Believe in overnight success. You know the story, right? The tech guy built a mobile app and sold it very fast for a lot of money. You know, the story may seem real, but I bet it’s incomplete. If you go investigate further, the guy has done 30 apps before and he has done a master’s on the topic, a Ph.D. He has been working on the topic for 20 years.
This is really interesting, I myself have a story in Brazil that people think is an overnight success. I come from a humble family, and two weeks before the deadline to apply to MIT, I started the application process. And, voila! I got in. People may think it’s an overnight success, but that only worked because for the 17 years prior to that, I took life and education seriously. Your overnight success story is always a result of everything you’ve done in your life through that moment.
Two: Believe someone else has the answers for you. Constantly, people want to help out, right? All sorts of people: your family, your friends, your business partners, they all have opinions on which path you should take: “And let me tell you, go through this pipe.” But whenever you go inside, there are other ways you have to pick as well. And you need to make those decisions yourself. No one else has the perfect answers for your life. And you need to keep picking those decisions, right? The pipes are infinite and you’re going to bump your head, and it’s a part of the process.
Three, and it’s very subtle but very important: Decide to settle when growth is guaranteed. So when your life is going great, you have put together a great team, and you have growing revenue, and everything is set - time to settle. When I launched my first book, I worked really, really hard to distribute it everywhere in Brazil.
With that, over three million people downloaded it, over 50,000 people bought physical copies. When I wrote a sequel, some impact was guaranteed. Even if I did little, sales would be okay. But okay is never okay. When you’re growing towards a peak, you need to work harder than ever and find yourself another peak.
Maybe if I did little, a couple hundred thousand people would read it, and that’s great already. But if I work harder than ever, I can bring this number up to millions. That’s why I decided, with my new book, to go to every single state of Brazil. And I can already see a higher peak. There’s no time to settle down.
Fourth tip, and that’s really important: Believe the fault is someone else’s. I constantly see people saying, “Yes, I had this great idea, but no investor had the vision to invest.” “Oh, I created this great product, but the market is so bad, the sales didn’t go well.” Or, “I can’t find good talent; my team is so below expectations.”
If you have dreams, it’s your responsibility to make them happen. Yes, it may be hard to find talent. Yes, the market may be bad. But if no one invested in your idea, if no one bought your product, for sure, there is something there that is your fault. (Laughter)