Taylor Swift held a concert at California's Rose Bowl this past May that was monitored by a facial recognition system. The system’s target? Hundreds of Swift's stalkers.
Swift’s facial recognition system was built into a kiosk that displayed highlights of her rehearsals, which would secretly record onlookers’ faces.
According to Rolling Stone, which spoke with a concert security expert who observed the kiosk, attendees who looked at the kiosk were immediately scanned.
Afterward, the data was sent to a “command post” in Nashville, Tennessee that attempted to match hundreds of images to a database of her known stalkers.
US artists haven’t previously been publicized for using facial recognition tech at their concerts.
However, the legality of doing so is on the artist’s side: a concert is technically a private event, therefore event organizers can subject concert-goers to almost any kind of surveillance.
The security measures taken for Swift’s event could be considered extreme, but it’s not the first time facial recognition has been used to look out for unwanted attendees.
Back in the US, advancements are also being made with facial recognition technology in big crowds.
For example, Ticketmaster envisions replacing tickets with a facial scan that is tied to your seat, and it is further developing the tech. While you might not be scanned going to see the next Marvel film, the movie ticket of the future might just be your face.