有声英语故事连载：《名人传记》之乔布斯 第52期

故事连载

 

It lost that distinction to HP about 3 or 4 years after I left, unfortunately, but when I left it was the largest printer company in the world.

只过了三四年惠普就追上来了，真可惜

Did you envision desktop publishing, was that a no-brainer?

你预见到桌面出版的前景吗，还是显而易见的?

You know… yes, but we also envisioned really the network office,

是的，我预见到了。但是我们同时还想推广网络办公

and so in January, 1995 when we had our annual meeting and introduced our new products, I made probably the largest marketing blunder of my career.

所以1995年发布新产品时，我犯了这辈子最大的营销错误

Bob: 1985. Steve: 1985, sorry. Made probably the largest marketing blunder in my career by announcing the Mackintosh Office instead of just desktop publishing.

Bob: 是1985年。Steve: 1985年，对不起。我们发布了Mackintosh Office办公系统，其中包括桌面出版

And we had desktop publishing as a major component of that, but we announced a bunch of other stuff as well, and I think we should just focus on desktop publishing at that time.

当时应该集中力量推桌面出版，而不是所有功能一拥而上。

 

 

 

Tell us your departure from Apple.

说说你离开苹果的情况

Oh it was very painful and I am not even sure if I want to talk about it. What can I say? I hired the wrong guy.

很痛苦，我都不太愿意聊这事。怎么说呢？我招错了人。

That was Sculley?

是指Sculley?

Yeah, and he destroyed something I spent 10 years working for.

是的，他毁了我十年的心血

 

 

 

Starting with me, but that wasn’t the saddest part.

他逼我离职，但这还不是最糟糕的

I would have gladly left Apple if Apple had turned out like I wanted it to.

如果苹果能按我的设想发展，我会很开心

He basically got on a rocket ship that is about to leave the pad, and the rocket ship left the pad, and he kind of went into his head,

他侥幸登上了一艘正要发射的火箭

and he got confused and thought he built the rocket ship,

他还以为自己建造了火箭

and he kind of changed the trajectory, so that it’s inevitably gonna crash to the ground.

轻率改变火箭的飞行轨道，结果是箭毁人亡