H&M 将建立起全渠道支付服务

H&M 最近开始与金融公司合作了，但并不是要做证券之类的业务，而是为了使客户能更便捷地完成支付。

 

 

据悉，H&M最近投资了瑞典的一家以支付为主业的金融科技公司Klarna。

 

As more traditional brick-and-mortar retailers look to capitalise on the growth of e-commerce and mobile to compete against the likes of Amazon, fintech startups are reaping the rewards.

随着传统的零售商们纷纷开始借力电子商务和移动互联网增长的东风、并以此对抗亚马逊一类的公司，金融科技类的创业公司开始来坐收渔翁之利了。

In the latest development, Klarna, the payments startup out of Sweden that helps online shoppers arrange for financing at the point of sale, has picked up $20 million from H&M, the fashion retailer with 4,800 stores in 70 markets.

Klarna是一家瑞典的支付公司，他们的业务是为网上购物者提供购物时的金融服务，这家公司刚刚从H&M手上获得了2000万美元的资金，后者是一家在全球70个地区拥有4800家门店的时尚零售品牌。

 

 

H&M的这笔投资旨在让两家公司共同建立起一个涵盖H&M线上到线下所有环节的支付服务，用他们自己的话说叫“全渠道”。

 

Klarna  says the deal will cover “frictionless” in-store, mobile and online payments across the company’s whole footprint, a better delivery and return process, and more flexible payment options, including “try before you buy” pay later services, to be delivered through H&M’s app and its Club loyalty program.

Klarna声称这笔交易搭建起的系统将能为H&M的店铺、移动端、在线端的所有经营环节提供“零摩擦”的支付体验，同时还能带来更好的配送和退货服务，还有更灵活的支付方式 —— 比如“先试再买”的延迟付款服务；顾客们将能通过H&M的app和它的会员体系来享受这些服务。

 

“We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience. This strategic partnership between H&M group and Klarna is based on a joint relentless focus on creating great customer experiences.”

“我们认为Klarna到目前为止取得的成就非常了得，我们两方现在要携手来把现代购物体验推上一个新台阶。我们两家这次的战略合作正是基于了我们为顾客创造优质体验的不懈追求。”