TED | 爱彼迎联合创始人演讲：如何与陌生人建立信任？

 

演讲简介
爱彼迎联合创始人Joe Gebbia先生本次来到TED讲台将和大家分享他的创业趣事。他认为分享经济的最终目的不是金钱，而是建立一种超越商业交易之外人与人的联系，这种联系必将会给我们的生活带来越来越多的美好与便利！ 

 

 

 

演讲精彩片段（节选）欣赏

 

It turns out, a well-designed reputation system is key for building trust. And we didn't actually get it right the first time. It's hard for people to leave bad reviews. Eventually, we learned to wait until both guests and hosts left the review before we reveal them.

事实证明，一个精心设计的信誉体系是建立信任的关键。我们也并不是初次就成功了。要让人们留下负面的评论其实挺难的。最终，我们学到了在展示所有的信息之前，需要先等待房东与房客都留下评论。

 

We didn't invent anything new. Hospitality has been around forever. There's been many other websites like ours. So, why did ours eventually take off? Luck and timing aside, I've learned that you can take the components of trust, and you can design for that. Design can overcome our most deeply rooted stranger-danger bias. And that's amazing to me. It blows my mind. I think about this every time I see a red Miata go by.

我们其实并没有发明什么新的东西。热情好客也是传统美德。甚至也有很多和我们差不多的网站。但是为什么我们最后会越做越大？抛开运气与时机的原因，我想我们在这里学到的很重要的一点就是信任，并且通过设计来实现它。设计可以帮我们克服根植于内心的陌生等于危险的偏见。这一点让我很受鼓舞。也让我觉得耳目一新。每次看到红色马自达驶过，我都会想到这些。

 

 

Now, we know design won't solve all the world's problems. But if it can help out with this one, if it can make a dent in this, it makes me wonder, what else can we design for next?

现在，我们知道设计不能解决世界上所有的难题。但是如果能帮助我们解决这件事，能让这件事取得初步的进展，这不禁让我想到，接下来我们还能设计些什么呢？