After several new product lines had failed to take off,
the income from the Apple II was keeping the company alive.
But Apple’s hopes of a revival rested on a new home computer,
the Macintosh, named after a variety of Apple.
Jobs set out to build a computer that would blow IBM’s PC away.
There was enough of the ordinary corporate executive about him
to want to beat a rival.
But there was little else conventional about Steve Jobs.
He wanted computers to be simple and pleasurable to use.
He wanted our relationship with them to be more human and intimate.
And that approach to technology has been Apple’s hallmark ever since.
The Macintosh team was full of rebel spirit.
We were all young, we were all the same age, and we all thought
we could do better than has ever been done before.
Jobs thought it would take a year to build the Macintosh.
In fact, it would take more than three.
He’s got a “reality distortion field”.
Steve wanted the impossible
and he was somehow able to convince everyone
that the impossible was possible.
Jobs was determined the Macintosh would be easy to use.
It would have a mouse and icons on screen,
a first for an affordable personal computer.
The story of how Jobs brought that mouse to the world
explodes a myth about him -
That he invented revolutionary technology.
You see, Jobs didn’t operate in an intellectual vacuum.
Nearby, in Silicon Valley, the Xerox corporation had a research division