宜家推出素食热狗

Ikea, the multinational group that was founded in Sweden in 1943, known for its ready-to-assemble furniture as well as its cheap and cheerful hot dog station, is launching its first veggie hot dog in all Ikea stores across the U.S..

宜家，这家1943年创立于瑞典的跨国集团，不仅组装家具很出名，还有物美价廉的热狗站。它现在将在全美的宜家出售首款素食热狗。

 

Thirty-seven years after introducing its standard hot dog, the veggie hot dog was finally launched last month in Ikea's European stores first - where it exceeded forecasted sales by selling over one million hot dogs to date, a representative from Ikea told me by email last week. Ikea operate 423 stores in 52 markets, including over 240 stores in Europe and 56 stores in North America.

在标准热狗上市37年之后上个月终于在欧洲宜家店铺里首次推出了这款素食热狗，宜家的一位代理上周给我发邮件说，欧洲店铺的素食热狗销量超出了预计销售额，迄今售出了超过100万份。宜家在52个市场拥有423家店铺，其中欧洲店铺超过240家，北美店铺56家。

 

 

Ikea claims its new veggie hot dog has approximately seven times less Co2 emissions/kg than its standard version. The carbon footprint of the hot dog made from meat is 6.38 kgCO2eq/kg, while the veggie hot dog has a carbon footprint of 1.02 kgCO2eq/kg. The new veggie hot dog ingredients include kale, red lentils, carrots and ginger.

宜家声称新款素食热狗每千克的二氧化碳排放量比标准热狗低约7倍，每千克肉制热狗碳排放量是6.38 kg ，而每千克素食热狗碳排放量是1.02kg，这款新素食热狗的配料包括羽衣甘蓝、红扁豆、胡萝卜和生姜。

 

“The emissions factors are provided by external consultants and include all greenhouse gases,” a representative from Ikea told me via email, “The carbon footprint of a product is estimated as the total emissions from the ingredients in the products divided by the mass of the product. The emissions are calculated using ingredient-specific emission factors covering all emission-related activities upstream in the supply-chain.”

宜家的一位代理给我发邮件说：“排放系数是由外部顾问提供的，包含了所有温室气体。产品的碳排放量是按产品质量计算出的产品原料的总排放量，利用成分特定排放因子计算，涵盖所有供应链上游与排放有关的活动。”

 

The Ikea hot dog was first launched in 1981 and over 100 million hot dogs sell every year, according to the company's website.

该公司网站显示宜家热狗诞生于1981年，每年销售量超过1亿。

 

 

 

 

 

Like all of Ikea's food range, the veggie hot dog was developed by Ikea Food Services in Mälmo, Sweden. “We are facing many challenges in the food production industry today and one of those challenges is that we need to be more sustainable,” explained Michael La Cour, managing director at Ikea Food Services AB, in the press release for the veggie hot dog. “With the global reach that we have at Ikea we believe that we have a responsibility and a great opportunity to serve food that is good for the planet.”

素食热狗和宜家所有食品一样，由瑞典马尔默市的宜家食品服务部推出，宜家食品服务部总经理Michael La Cour在素食热狗的新闻发布会上解释道：“我们现在在食品产业中正面临许多挑战，其中最难的就是我们需要更加可持续的发展。宜家的全球影响力使我们相信我们有责任有机会提供环保食品。”

 

In 2013, Ikea faced controversy when traces of horse meat were found in its Swedish meatballs. The incident was part of a larger scandal affecting products across Europe, including products by Nestlé, which recalled its beef pasta meals after test results indicated horse DNA was present.

2013年，宜家遭遇了瑞典肉丸被发现掺有马肉的风波，该事件只是影响欧洲产品的丑闻的一部分，还涉及了雀巢公司，雀巢在检测结果发现存在马肉DNA之后召回了牛肉面。

 

As part of their efforts toward becoming more sustainable, some of the measures Ikea has implemented include initiating a food waste solution to cut its food waste to 50% by 2020 and investing in indoor vertical farming company Aerofarms, which has a global headquarters in Newark, New Jersey, operating a 70,000-square-foot indoor vertical farm that produces 2 million pounds of leafy green per year. Over 200,000 kilograms of food was saved during Ikea's financial year 2017 as part of its food waste program, which it calculates as 865 tons of carbon emissions, or nearly 450,000 meals.

宜家为寻求更加可持续的发展所采取的部分措施包括启动了解决食物浪费的方案，截止2020年将减少50%的食物浪费，并投资室内垂直农场公司Aerofarms，其全球总部设在新泽西州的纽瓦克市，拥有一个70,000平方英尺的室内垂直农场，每年产出200万磅绿色蔬菜。宜家2017财政年度节约了超过200,000千克食物，这也是其食物浪费项目的一部分，相当于减少了865吨碳排放，或接近450,000份餐点。

 

 

 

 

The Ikea Food Services Instagram account is fielding large numbers of comments and questions about the new veggie hot dog, and confirmed in its most recent post that while the veggie hot dog is made from a vegan recipe, the bun can differ from market to market, so consumers should double check before taking a bite.

宜家食品服务部的Instagram账号上收到了大量关于这款新的素食热狗的评论和问题，并在最近发文中说明了虽然素食热狗用的是素食食材，但每家店里的面包不尽相同，所以消费者在吃之前应再次确认。