TED | 韩雪TED英文演讲:积极的悲观主义者

 

演讲简介


在这段TED演讲中,韩雪分享了自己制作了中国首部4K电视剧《淑女之家》的经历。并通过自己的经历告诉大家,如何做一个积极的悲观主义者。

 

 

 

 

演讲精彩片段(节选)欣赏

 

So how to be a positive pessimist. Let me share some experience with you. I know I'm not old enough to tell stories. By these stories really meant to me.

如何做一个积极的悲观主义者呢?让我来分享一些我的经历吧!或许还没有老到可以大谈自己的经历。但是这些故事对我个人而言,非常宝贵。

 

The first one back to 2012,It's the first time I become a TV series producer. But as you know. I am, an the actress and singer. But work as a producer was totally unfamiliar for me. So you remember first I have to be a pessimist. So I had to imagine what will be the worst consequence. I think that was the result must be no one would buy it. And I will lose both my time and money. And the whole investment equal to the revenue I earned by acting for the past few years.

第一个故事发生在2012年。我第一次做一名电视制片人。但是正如你们所知道的,我是一名演员和歌手。制片人的角色我还不是很熟悉。所以首先请记住,我首先是一个悲观主义者。我会去想最坏的结果。最坏的或许就是没有人愿意花钱去买它吧,而我所有的花费和时间都将付诸东流。这项投资金额大概相当于我这几年演艺生涯赚到的钱的总和。

 

And what about the whole market. You know in China, only 20% of the TV series, can finally sold and brown broadcast on TV. What about the rest 80%In the past, they just change into, a pipe or of tapes. And now even worse, we just only data left.So I asked myself several times , can you really accept the worst consequences? I think yes, at least, I could try, so I started shooting.

电视市场是怎么样的呢?在中国,只有20%的电视剧能成功的卖出去,并在电视台播放。剩下的80%呢?过去制作团队只剩下了一堆录像带。现在情况更糟糕,我们只剩下了一堆数据。所以我不断地问自己,你到底能不能接受这个最坏的结果?我的答案是肯定的,至少我能试一下。所以我们开始了拍摄。

 

Remember, next step, I have to be positive. Because I am a huge digital fan, I decided to use some high technique to my TV series. So I focused on 4k resolution.

接下来,还记得吗?我要做的就是要保持积极心态。因为我是一个数字产品迷,所以我决定,要在自己的电视中采用高科技。我专注在实现4k分辨率。

 

Because before us, only a few groups try to 4k Resolution. They input 4k, but no one really tried to output 4k productions. Because it was really hard. Only director Zhang Yimou was trying in his film, Coming Home, for the first time. And when we finished the shooting work when we entered the post production work ,the real nightmare came.

在我们之前,只有很少一部分人尝试过 4k分辨率。他们做到了4k输入,但并不是输出。因为它实在是太难了。张艺谋导演在他的电影<归来>中第一次使用了4k。当我们结束了拍摄的工作,并开始制作后期。噩梦才真的降临在我们头上。

 

 

I still remember we want to output a five-minute trail for Beijing TV Festival. But after a whole day's working until the computer crashed, we just got 50 seconds trails.I was crazy, what can I do ?This is a 30 episodes TV series. I just got 50 seconds, so I asked our counselor, because at that time, our technical support was RED, which is the biggest digital camera company in America. Their feedback was, they use HP base station in America. But we didn't have any HP base station in China. It was too expensive, we can not even afford that.

我仍然记得我们打算为北京电视节做一段五分钟的试片。但是辛苦工作了一天后。我们只输出了五十秒钟,这时候电脑瘫痪了。我快要急疯了,我能做点什么吗?一部三十集的电视剧。我只输出了五十秒钟的视频。于是我去问我们的顾问,我们的技术顾问来自美国最大的数字影像公司RED.他们告诉我们,他们在美国使用的HP基站。但是在我们中国并没有HP基站。那实在太贵了,我们根本买不起。

 

So we decided to assemble out black apple and we tried the outcome mode from dozens of combinations. After six months work, we succeed. My TV series, The Ladies, became the first TV series Which output real 4k resolution production. And I succeeded in selling it. And with a very good performance on TV.

所以我们决定,自己组装自己的设备。我们尝试了数十种组合的输出模式。6个月之后,我们成功了。我的电视剧<淑女之家>成的首部真正4k输出的电视剧。并且我成功的把它卖给电视台并且获得的不错的收视率。

 

So after this experience, I learned, don't be afraid to take a huge challenges. You can prepared to lose, but conquer it with grit.

这次的经历让我学会了不要去害怕接受巨大的挑战。你可以做好失败的心理准备,但是要靠毅力去征服它。

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