He was about humanizing technology
in a way that made it extraordinarily easy,
intuitive and an absolute joy and pleasure to use.
And when you do that, as a brand,
you make people love you.
Because they feel that you as a brand get them.
And you really are creating something to put them at the center of the experience.
Even the ads were designed to be iconic.
Hello, I'm a Mac. Hello, I'm a PC.
你好 我是Mac你好 我是个人电脑
Apple's plan was simple.
Leave PCs in the dust.
And if there was any doubt as to who that would happen,
even after the megasuccess of the iPod and the iPhone,
Jobs hit the trifecta with his next paradigm shifter.
A truly magical and revolutionary product.
What this device does is extraordinary.
You can browse the web with it.
It's the best browsing experience you've ever had.
It's phenomenal to see a whole web page right in front of you.
No more worrying about operating systems.
Now, Apps do it all.
And all those other electronic devices you had?
The introduction of the rollout,
the acceptance of the iPad has been one of the fastest of any consumer technology product in the history of mankind.
Steve Jobs had created an ecosystem,
one in which all things Apple were interdependent.
Once you enter the Apple world through one of its products
you were likely to move right in.
So the ecosystem of content,of Apps, of books, of music, of movies,of games, the itunes, the App Store,the Mac Store.
所以这个系统的内容包括应用程序 书 音乐 电影 游戏 iTunes 还有应用商店 还有Mac商店
There's so many things you can do with these devices.
For a time,Apple became the planet's most valuable company.
Bigger than Microsoft and Intel combined.
Vindication for someone who was once kicked out of his own company.