小谈丽江古城之殇：旅游业改革成当务之急

After a Spring Festival visit, Zheng Yuanjie, a writer known as "King of Fairy Tales", questioned the maintenance fee the local government charges visitors to the ancient town of Lijiang in Southwest China's Yunnan province. Two days later, the mayor of the city replied that the charge was approved by the provincial government. The writer thanked the mayor for his reply, but still questioned the fee. Beijing News commented on Tuesday:

“童话大王”郑渊洁在结束其春节旅行后，对云南当地政府在丽江古城游客收费的问题上提出质疑。两日后，丽江市长作出回应，称收费标准是获得云南省政府批准的。郑渊洁对市长的回复予以感谢，但仍保留质疑。《新京报》对这一事件作出以下评论：

 

As a representative of the tourist-attracting ancient Chinese towns, Lijiang is in many ways different to what is advertised. Lijiang today is very commercial. In this context, it is incredible that it still charges a maintenance fee to develop its tourism industry.

作为中国古镇旅游景点的代表之一，丽江在很多方面却和其主打的“古城”形象相悖。今日的丽江已经变得非常商业化。在这种情况下，通过维持原来的收费标准以发展其旅游业已不再合理。

 

It can be said that how to end the old town's dependence on the "ticket economy" and secure sustainable development of its tourism industry are the most pressing issues now facing the authorities in Lijiang.

可以说，丽江政府现在面临的问题，是如何在摆脱对“门票经济”模式的依赖的同时，保持其旅游经济的持续发展。

 

Rather than continuing to rely on the maintenance fee tourists are made to pay, they should plan a transformation of their tourism model as soon as possible.

丽江政府的当务之急是实行旅游业模式的改革，而不是继续依赖于游客收费来维护景点。

 

In this regard, Lijiang does not lack examples it can learn from. Since Fenghuang Ancient Town in Central China's Hunan province canceled its admission tickets, the number of tourists has increased significantly. The changes in the structure of China's tourism market are a test of the wisdom and capability of the authorities in Lijiang to adapt to the changing times.

在这一方面，丽江并不缺乏可供参考学习的案例。湖南省凤凰古城在取消门票收费后，前往游览的游客人数显著增加。这种旅游市场模式的改革是对丽江政府如何适应转变的能力的一次考验。

 

Rather than continuing to count on the ancient city maintenance fee, new ways of protecting the ancient city and promoting the sustainable development of its tourism industry are needed.

相比于继续依赖景区收费来进行景点维护，对古城实行新的保护模式和发展可持续旅游经济成为了必然趋势。